| 1911 |
| In a business environment
where market research and sales management
are in their infancy, and formal budgetary
control and marketing are virtually unheard
of, 12 sales managers meet on May 16 at the
Inns of Court Hotel in London to form the
Sales Managers' Association. Their aim is to
improve sales techniques and set their role
on a more professional footing. The
Association holds regular dinner meetings
addressed by prominent businessmen and
public figures. |
|
| 1921 |
| The Association reaches its
first major landmark - incorporation. To
reflect the new status, the Association's
name is changed to the Incorporated Sales
Managers' Association, or simply ‘ISMA’. |
|
| 1925 |
| The Association holds its
first national conference in Buxton and
launches its magazine. 'ISMA' provides a
regularly published forum for informed
discussion on marketing issues by members
across the world. |
|
| 1928 |
| The Association holds its
first annual 'Certificate' examinations. |
|
| 1929 |
| The second national conference
inaugurates the annual conference programme,
which will attract influential speakers,
delegates from across the country, and in
later years, from across the world. |
|
| 1931 |
| The "ISMA" magazine
is renamed "Marketing". |
|
| 1934 |
| Revising its examination
syllabus, the Association sets up an annual
system of intermediate and final exams. |
|
| 1935 |
|
The first Finals are taken. Successful
candidates are eligible for 'Associateship',
with the most successful student receiving
the Pickup medal from Harry Pickup, ISMA
Chairman from 1931 to 1933.
The Association publishes its first paper,
on market research. |
|
| 1940 |
| The Association contributes to
the war effort with the first correspondence
courses for service personnel. Captain Guy
Ward, a prisoner of war in Germany, wins the
Pickup Medal. |
|
| 1943 |
| The Sales Managers'
Association of Philadelphia, in the United
States, presents the ISMA with its Howard J
Ford Award in recognition of the
Association's wartime efforts, as a tribute
to ‘courage and enterprise in carrying on
the essential functions of distribution
while meeting the demands of a nation at
war.’ |
|
| 1945 |
|
The importance of the Association to
management education is recognised when the
Government invites B R Farr, a fellow of the
Association, to sit on the Urwick Committee.
The Committee, set up to advise on
'educational facilities required by
management in industry and commerce' is the
first attempt by a British government to
assess the existing facilities for
management education, the need for further
facilities, and how they should be provided. The recommendations of the Committee form
the basis for the development of management
education in the UK and the Association goes
on to develop several post-experience
courses. These courses prove increasingly
popular with a business community rapidly
realising the importance of management
education.
|
|
| 1946 |
| The Association appoints its
first director, D R Griffith, and extends
its definition of "sales
management" to "the whole of that
part of business adminstration known as
distribution". As a result,
membership of ISMA grows from 2000 in 1945
to almost 8000 by 1960. |
|
| 1956 |
| The Association is
instrumental in the founding of the European
Contact Group of Sales and Marketing
Associations. Becoming the European
Marketing Council in 1967, the Group will
play an increasingly important role in the
development of educational qualifications
throughout the European Union, holding
conferences across the continent. |
|
| 1960 |
|
As a result of the broadening of the
definition of sales management in 1945, many
new members have joined who are not sales
managers. To qualify for membership they now
need only be involved in ‘distribution’.
Following a period of enthusiastic debate,
including some lengthy correspondence in
‘Marketing’, the Association changes its
name to the ‘Institute of Marketing and
Sales Management’. |
|
| 1961 |
| The Association's examination
is revised and re-introduced as the Diploma.
Successful candidates are eligible to use
the letters 'DipM' after their names. As a
result, annual student registrations will
increase from some 300 at the end of the
1950s to around 2,500 by the end of the
1960s, and the number of technical colleges
offering the Diploma will grow from 18 to
108 during the same period. |
|
| 1965 |
|
The Institute establishes
the first ever Chair of Marketing, at the
University of Lancaster. It is an innovation
that will be enthusiastically taken on board
by others - by the year 2000 there will be
no fewer than 38 professors of Marketing
across the UK.
The College of Marketing is
founded - a permanent residential faculty
providing seminars and short, intensive
courses for management. The College will
rapidly grow to become one of the UK's
principal centres for management education.
|
|
| 1968 |
| Recognising the fact that
sales management is just a part of the
overall marketing effort, the Institute
changes its name again. From January, the
name is simply ‘The Institute of
Marketing’. |
|
| 1971 |
|
With each industry developing
sophisticated marketing tactics specific to
its requirements, the Institute launches new
marketing groups for specific industries.
The first groups are for the construction,
travel, hotels, agriculture, transport and
distribution industries. The development,
coming at a time of greatly increasing
difficulty in both home and overseas
markets, illustrates the Institute's
willingness to adapt to changing market
requirements. The Institute moves from Marketing House
in Holborn, Central London, to a nine-acre
site at Moor Hall, in Cookham, Berkshire.
For the first time the Institute has a
centre for all its activities and room to
expand, particularly important for the
development of the College.
|
|
| 1972 |
| Fully residential courses are
launched for marketing personnel at all
levels. Within twelve months the College
will be running over 80 courses a year, and
by the end of the decade it will be Europe's
largest examining, training and servicing
body in marketing. |
|
| 1975 |
|
With the College now established
internationally as a seat of learning and
excellence it is appropriate that The Royal
College of Arms authorises the Institute's
use of the motto 'The world is our market'. |
|
| 1980 |
| The Institute announces that
all future membership will be by
qualification - a bold decision that time
proves to be a wise one. |
|
| 1984 |
In a changing international business
environment, the Institute redefines its
strategic objectives:
- Promote effective marketing as the
vital factor in business success and
national prosperity. Stimulate enhanced
UK marketing performance. Raise the
calibre and effectiveness of people in
marketing through professional education
and training programmes.
- Develop the Institute as the
professional body in UK and
international marketing. Set
professional standards of conduct,
provide necessary services for members,
represent the interests of marketing and
marketers, operate the Institute as the
umbrella body for other specialist
organisations.
- Operate commercial activities in
support of these objectives and the
future development and financial
viability of the Institute.
|
|
| 1985 |
| Following the restating of
objectives, the Institute launches a new
logo and strap-line, 'Marketing means
business'. |
|
| 1986 |
| The Government calls on the
Institute to manage The Department of Trade
and Industry's Government Support for
Marketing Initiative. The initiative
provides subsidised marketing consultancy to
smaller businesses, and will later become a
major part of the DTI's Enterprise
Initiative. |
|
| 1987 |
| Major investment is made in
the development of one of Europe's most
prestigious purpose-built residential
training facilities, a new and vastly
improved information and library centre and
additional accommodation for the growing
education, membership and marketing
consultancy operations. |
|
| 1989 |
|
Her Majesty the Queen awards the
Institute with The Royal Charter, and the
Institute becomes The Chartered Institute of
Marketing (CIM). Sir John Harvey Jones
commented, ''The award of the Charter starts
the Institute of Marketing from a new
plateau, to continue its nationally
necessary task of trying to improve the
practice, status and public awareness of the
importance of marketing to our society's
well-being.'' CIM is unique in awarding Chartered
Marketer status, in recognition of
achievement in theory, practical experience
and expertise. Full Members and Fellows of
CIM committed to Continuing Professional
Development (CPD) can hold Chartered status.
|
|
| 1995 |
| The Diploma is awarded
postgraduate status, enabling increasing
numbers of Diplomates to continue their
studies to Masters level. |
|
| 1998 |
| The first Chartered Marketer
awards are made; by the year 2000 the number
of Chartered Marketers will have risen to
over 3000. |
|
| 2000 |
| Today CIM boasts over 60,000
members and students. Teaching quality
awards have been introduced for CIM tuition
centres as part of CIM's commitment to
recognition of continuous improvement.
Internationally, CIM is stronger than ever,
with new branches in Sri Lanka, Singapore
and Malaysia. New study centres in India and
the Ukraine, bring the worldwide total to
some 400.
Despite much change during a turbulent
century, CIM rests on the same cornerstone
now as it did in 1911 - every business needs
customers, and must adapt to satisfy their
needs profitably.
|
|
| 2001 |
| National Council has approved
a new Constitution from December 2001.
An International Board of Trustees (IBT)
will be appointed. Its main
responsibility is to define the Institute's
strategy, 12 places on the IBT will be
directly elected by members. |
